Jo Baquirin
Instructional Designer • Educational Content Developer

JO BAQUIRIN

12+ Years Teaching & Educational Experience
Curriculum Design & Development • SaaS e-Learning & Video Production

Instructional Design & Pedagogy: Backed by over 12 years of classroom teaching, curriculum design, and EdTech production, I bridge the gap between technical software workflows and intuitive, human-centered learning. I design role-based learning paths, self-paced modules, microlearning videos, and interactive performance tools that enable learners to gain confidence and execute independently.
12+ Years
Teaching & Curriculum Pedagogy (Licensed Teacher)
End-to-End
SaaS ID & Video Production
8.5 / CEFR C2
IELTS Academic
1,800+
Learners Reached

Core ID Capabilities

SaaS e-Learning & Video Production Workflow

End-to-end content creation for SaaS environments — taking learning modules from needs analysis and scripting to video recording, editing, and publishing.

  • Scenario-Based Learning & Persona Design: Crafting realistic, role-based workflows that mirror actual team operations rather than passive feature walkthroughs.
  • AI-Assisted Production: Utilizing AI tools (Claude, Gemini, ElevenLabs, Runway) for scripting and media production, paired with human instructional editing.
  • Cognitive Load Optimization: Structuring complex technical concepts into accessible microlearning modules and fillable interactive tools.
Camtasia & Audacity Google Workspace Simulations OBS Studio & DaVinci Resolve Runway & Eleven Labs

Instructional Design Case Studies

Case Study 01: The Learning Blueprint
Course Audit • Visual Rebrand • Interactive e-Learning Overhaul

Transformed a senior learning designer's text-heavy online course into a launch-ready, high-completion learning ecosystem.

  • Comprehensive Course Audit: Authored a 10–15 page instructional audit of Teachable modules, identifying cognitive friction and engagement gaps.
  • Visual & Interactive Overhaul: Designed 21 specialized infographics, synchronized video assets, and built interactive checkpoints to drive student accountability.
  • Tangible Deliverable: Created "Your Blueprint" fillable PDF template with progress tracking to ensure learners completed a usable deliverable by course end.
Teachable Integration Course Auditing 21 Custom Infographics Interactive Checkpoints span class="pill">Video Assets
Case Study 02: Soulful IELTS & Cozy English JP
Self-Service EdTech Platform • Web Apps & Prep Kits

Engineered self-paced learning toolkits and interactive web apps that scaled instruction beyond live 1:1 sessions.

  • 🎙️ IELTS Speaking Simulator: Designed an interactive web app with live audio recording, exam time limits, and self-evaluation rubrics.
  • 🔠 Vocabulary Memory-Match & Flashcard Apps: Built digital interactive flashcard decks for Band 7.0+ academic collocations.
  • Organic Scaling: Grew an audience of 1,800+ international learners through educational social media content.
Web App Simulation Interactive Flashcards Self-Service Prep Kits
Case Study 03: US EdTech Startup
Simulated Workspace Learning • AI Avatars & Video Series

Served as Instructional Designer creating scalable training systems and prototype simulated environments for software tools.

  • Simulated Workspace Environment: Scripted realistic team exchanges fronted with synthetic AI avatars to replace live walkthroughs.
  • End-to-End Media Pipeline: Scripted, recorded, edited, and published software tutorial videos using Camtasia, Snagit, and Kapwing under lean startup timelines.
Camtasia Video Production AI Avatar Prototyping Google Workspace Simulations

Professional Experience

Co-Founder & Lead Instructional Strategist
要素 Yōso Studio & Soulful IELTS | 2024 – Present
  • Lead course auditing, curriculum structure, and e-learning design for client education programs and self-service learning products.
  • Build and publish interactive learning web tools, study guides, and long-form Substack educational publications.
Instructional Designer & Content Developer
US-based EdTech Startup | July 2024 - October 2024
  • Created software tutorial videos, interactive modules, and guided walkthroughs for Google Workspace software tools.
  • Designed AI-driven training prototypes and simulated team interactions.
Assistant Language Teacher (ALT)
JET Programme (Aomori, Japan) | Oct 2021 – Jul 2024
  • Co-taught across Grades 3–9 in 4 public schools, designing project-based learning tasks and cross-cultural communication lessons.
  • Coached students for city-wide speech contests and adapted learning content to local educational standards.
Early Childhood Homeroom Teacher
Xavier School (Metro Manila, Philippines) | May 2014 – Mar 2020
  • Taught Grade 1 core subjects for 6 years using inquiry-based learning, visible thinking routines, and differentiated instruction.
  • Led curriculum committees for English and Social Studies, designing cohesive learning plans, assessments, and teacher mentoring.

Toolkit & Credentials

  • e-Learning & ID: Teachable, Canva, Figma, Google Workspace, Notion
  • Video & Audio Production: Camtasia, OBS Studio, Audacity, DaVinci Resolve
  • AI & Synthetic Media: Claude, Gemini, ElevenLabs, Runway, NotebookLM
  • Credentials: Licensed Professional Teacher (PH) • IELTS Academic Overall Band: 8.5 (Listening: 8.5, Reading: 9.0, Writing: 7.5, Speaking: 8.5)
  • Languages: English (Native/Fluent), Filipino (Native), Basic Japanese

Get In Touch

Looking forward to speaking with you.

Or email directly: josefinapazbaquirin@gmail.com